The team of FEDA Investment Support interviewed Irene Urena, Marketing Director of La Piña (Industrias Ángel Martínez, S.L).
La Piña, a member of FEDA since its foundation, was born in 1949 with the effort and enthusiasm of Ángel Martínez López. The beginnings of La Piña are in a small blacksmith, specializing in tools and repair of carriages.
Its founder, with a strong vocation of entrepreneur, was a pioneer and opted for a sector that was completely in its beginnings, in order to develop and enhance it.
Today, La Piña has become one of the leading manufacturers of agricultural spare parts internationally. Over many years of hard work and helped by the experience gained with the harsh conditions of the Spanish terrain, La Piña has expanded its market year after year. The company currently exports to more than 60 countries and is a brand recognized for its quality and service.
In 2021, La Piña maintains its firm commitment to consolidation in foreign markets and one of its objectives for the coming years is to increase the visibility of its brand and products in the international market. For this, from FEDA’s Investment Support Service, under the Technical Management of Capazita, we have supported the company in the processing of the Cheque Exporter aid, from the Institute for Foreign Promotion of Castilla-La Mancha.
We spoke directly with La Piña to tell us in first person how you face the challenges in your sector and what has been her experience with FEDA in the processing and achievement of aid to promote visibility in foreign markets.